Event strategy and business intelligence

The insights you need to drive sustainable growth

Get the insights you need to drive sustainable growth, achieve your business objectives, and inspire audiences to action.

The most effective event strategies begin with clarity of purpose and are powered by research and analytics…starting with yours! Connect with your community, optimize your investments, and grow your event with smart strategies powered by data.

If you want

  • Understand what your audiences are thinking and how to best serve their needs
  • Rethink your event strategy, incorporate digital, or have scenario planning to fall back on
  • Reach new, broader audiences with fresh ideas and a data-driven approach to strategic event management
  • Create and implement a new business model when faced with disruption
  • Establish a clearer measurement framework to define success throughout the event planning process

We can help

  • A business strategy that identifies a differentiated approach
  • One-on-one guidance on how to engage audiences to drive sustainable growth
  • Stakeholder workshops that result in detailed event portfolio planning
  • Defined, measurable objectives and personalized data and benchmark dashboards

Our Solutions

Attendee journey
Turn every touchpoint, whether online or in person, into an opportunity for engagement.
Audience acquisition strategy
Reach the right audiences at the right times in the right places with an acquisition plan designed to help you achieve your goals.
Audience engagement strategy
Design meaningful, objective-driven experiences that drive audiences to action and deliver bottom-line impact.
Brand and message strategy
Ensure that your brand and messages are effective, efficient, powerful, and personalized.
Event portfolio planning
Optimize your marketing spend by determining how and where to reach key audiences by leveraging key events to achieve your goals through our strategic event management process.
Event research
Insights to address the concerns of today and set the stage for stronger event models for tomorrow.
Growth strategy
Tap insights, benchmarks, and recommendations that target and prioritize key segments and strategies to grow your business further, faster. Learn more.
Measurement and analysis
Identify key drivers of success and measure return on investment or experience.
Sustainability strategy
Make your event planning more environmentally friendly by leveraging the most effective tools, materials, and technologies.

Related Resources

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