What You’ll Learn
A trusted measurement framework that helps planners better align show objectives with audience goals and expectations
Marrying surveys and behavioral data to get a comprehensive audience picture
Why you need to shift from ROI to ROO — return on objective [yours] and return on opportunity [theirs]
Big data for events is not so big anymore.
Our strategists have come to the table with some new considerations for events and why we need to shift perspectives on measurement. Start with a tried-and-true event planning (and measuring) framework that breaks down the why behind your event to marry it with audience needs and expectations.
Grab this quick primer, Event measurement reset, to learn more about the XLNC model and what the last few years have taught us about data, engagement, and ROI.
Ready to take a fresh look at measurement that goes beyond mere numbers?
Dive in.
Ready to set a higher bar with your design?
