The Association of Cataract and Refractive Surgery (ASCRS) found a way.

Partnering with Freeman and mdg, a Freeman company, ASCRS was able to capture attendee sentiment at its Annual Meeting and turn that data into quantifiable, usable insights.

Watch the video below to see why everyone is all smiles about the results.

Get a closer look at how ASCRS is using sentiment to calculate the future value of its event.