RE+
Enhancing Attendee Navigation at RE+ 2024
Picture this: more than 40,000 clean energy enthusiasts descending on the Anaheim Convention Center for RE+ 2024, North America’s biggest renewable energy conference. With a venue sprawling across multiple buildings and adjacent hotels, navigating the experience could have been challenging for attendees. That’s where Freeman stepped in to help create a clever mix of digital wizardry and old-school navigation to keep everyone on track.
The centerpiece of this digital strategy was the RE+ Connect Mobile App, powered by Swapcard. As a personal event sidekick, it provided attendees with schedules, interactive maps, and real-time updates, while also integrating with blue dot technology for precise location tracking throughout the venue. That meant attendees saw their exact positions on the interactive floorplan, significantly enhancing their ability to navigate efficiently.
- Event Technology
- Digital Solutions
- Event Management
- Attendee Journey
For those who preferred a larger screen experience, interactive kiosks were available to supplement the mobile experience. Organizers strategically placed them in high-traffic areas, and they opened up access to campus maps, session schedules, and exhibitor information. These touchscreen helpers had attendees covered, no waiting required.
Other wayfinding elements – including high-impact physical signage, floor stickers, and trained staff at key positions – gave a hybrid approach so the organizers covered all their bases. There were also physical maps available at registration for those interested in traditional navigation methods.
The results showed the strategy’s success that improved the attendee experience. Instead of playing “where’s that workshop?” attendees could focus on what really mattered – soaking up all the event content. And, the whole system looked sharp too, with RE+ branding tying everything together in a well-designed bow.
Feedback from attendees gave two thumbs up to this approach, with participants particularly praising the blue dot technology’s accuracy, and the convenience of having real-time navigation tools at their fingertips. Through these high-tech solutions, RE+ created an experience that had everyone finding their own way with a smile.
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RE+ 2024
Enhancing Attendee Navigation
