Groceryshop

Fresh Ideas on Display

As 5,000+ decision-makers in grocery retail, consumer packaged goods, and retail technology gathered at Groceryshop 2024 in Las Vegas, they entered the definitive global conference to find it had once again revolutionized its onsite experience.

“We were fortunate to already have an established brand and visual concept that Freeman then took and ran with,” said Usha Banfield, VP of Operations for Shoptalk/Groceryshop. “We wanted a more multi-dimensional experience with several screens rather than one LED. This vision perfectly matched the vibrancy of our brand and the show itself.”

By using advanced projection mapping technology the team answered the call with a dynamic vibe. Round screens replaced one large LED wall, with content broadcast across suspended circles acting as striking focal points that hovered above.

The seamless blend of Groceryshop’s distinctive circular logo with the event’s established design concept properly represented retail’s digital revolution. But the creative process came with its own unique challenges. 

Content is typically created for traditional LED screens using standard specs and aspect ratios, but this particular content needed to fit custom screens. Multiple strategic planning sessions led up to the event to solve key questions such as:

• How would this design complement other visual elements of the show?
• What would the setup look like beyond the renderings, in the actual venue space?
• What environmental variables might affect the execution of this specific AV technique?

Environmental variables included:

• Optimizing projection surfaces based on size and shape
• Strategic placement of lights and projectors to maintain image clarity
• Integrating sound and music to enhance the overall atmosphere

We carefully reviewed and refined all these considerations and more in a collaborative creative partnership. The result was more than innovative stage design—it was a convergence of form and function elevating the attendee experience, and reinforcing Groceryshop’s role as a driving force in industry transformation.