Chair of the Board

As Freeman continues to lead the brand experience category, Carrie approaches the future with a focus on refining the company’s culture and business approach.

Carrie grew up in the business, and as the third generation of Freeman leaders (her grandfather is founder Buck Freeman; her father is Chair Emeritus Don Freeman), Carrie employs forward-thinking strategies that maintain the company’s reputation as an industry innovator while staying true to its core values.

Carrie has been frequently recognized by her peers and the industry at large for her outstanding contributions and achievements. She is involved with numerous organizations and nonprofits — one passion is her involvement with Girls Inc. — and begins and ends each day fulfilling Freeman’s obligation to positively affect employees, stakeholders, and the community. She’s unwilling to claim success based solely on the bottom line; instead, Carrie is dedicated to leading a socially responsible organization. Just as she pushes the boundaries on what it means to create an amazing brand experiences, she simultaneously provides future generations with the skills needed to make the world a better place.

“Everyone matters. Therefore, we — as leaders and as individuals — have an obligation to contribute to our community’s well-being. When we at Freeman act in a way that serves that community … we elevate humanity and harness our power to transform the world.”

Carrie Freeman Parsons

Carrie joined Freeman in 1985 and has held numerous positions — including general manager, president of Freeman Exhibit Company, and chief marketing officer and is also a member of Freeman’s board of directors. As Freeman’s current chair, Carrie has set her sights on formulating effective thought-leadership strategies and implementing them from the top down.