mdg, A Freeman Company is launching an exclusive 6-week program for executive-level event professionals called Leading Through Disruption. Sponsored by Freeman, this weekly peer-to-peer exchange will focus on future-scaping and change management and is intended to provide insights and connections needed to thrive in the wake of the current pandemic. Each session will have a theme introduced by a thought leader followed by facilitated dialogue in small break out discussion groups.
“I’m extremely proud of the content we’re offering through this program. We’ve got leaders in strategy, design and data/research from Freeman and mdg who will be challenging participants to seize the opportunities associated with the changing nature of the events business,” commented Kimberly Hardcastle-Geddes, chief marketing strategist at mdg. “Furthermore, this initiative gives senior executives a forum to have in-depth conversations with their industry peers – to share advice, to ask questions, and to find out what’s working in other organizations.”
Sessions will take place on Wednesdays at 2:00 PM Eastern from August 5 through September 9. Full session details and speakers are below:
- The Future of Live of Events
August 5, 2020
Mo Husseini, SVP of Design at Freeman
- Safety Dance: Considerations for the Return to Physical
August 12, 2020
Dan Steiner, MBA, CPA, ARM, Vice President, Enterprise Risk Management, Freeman
- Translating Audience Research into Actionable Insights
August 19, 2020
Ken Hosinger, SVP, Strategy – Digital & Data Solutions, Freeman
Kimberly Hardcastle, Chief Marketing Strategist, mdg
- An Executive-Level Briefing on the Future of Digital Marketing
August 26, 2020
Marc Blumer, Customer Journey Architect, mdg
- What’s Actually Working (and Not) with Online Events
September 2, 2020
Mark Fein, Senior Vice President of Strategy, Freeman
Jacquelyn Wells, Vice President and Marketing Strategist, mdg
- Okay, So Now What? An Exercise in Strategic Prioritization
September 9, 2020
Sara Baliti, Senior Account Director, mdg
David Saef, Executive Vice President of Strategy, Freeman
Qualified participants (executive-level event organizers) can email Kate Calderazzo to request an invitation to participate. Break out discussion groups will be limited to 15 participants to maintain a size conducive for idea sharing and networking.
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mdg, A Freeman Company, is a marketing-driven agency with a 43-year track record of creating powerful campaigns that deliver results. Unlike traditional agencies its space, mdg brings together marketing researchers and strategists, digital and interactive media experts, event and association management specialists and data analysts with a robust creative team to offer complete marketing solutions. mdg has served as a strategic partner for several of the most successful trade shows in the country, marketing new events and repositioning and rebranding mature ones.
Additionally, mdg serves its association clients by helping them advance a broad range of initiatives. Leveraging in-depth knowledge of their industries and audiences, mdg develops and executes communication and marketing plans to increase membership, promote professional development opportunities, spark engagement, build participation in ancillary events and support sales, sponsorship and revenue objectives.
