A proud welcome

Challenge

A colorful commitment to inclusion

Fostering a diverse and inclusive culture is a top priority, and it’s fundamental to Capital One’s success as a company. The brand has created an open, transparent culture where associates have a voice, can contribute, and can be their best selves. And that very culture extends within Capital One’s commitment to the communities and customers it serves.

“To feel a sense of belonging is a basic human need, and we feel strongly that cultivating a culture of belonging is not only what’s best for our associates, but what’s best for our company,” said Meghan Welch, Chief Diversity and Inclusion Officer at Capital One.

Solution

Painting the towns proud

In celebration of Pride, Capital One designed an installation to showcase the brand’s welcoming and inclusive values in a bold and colorful way — while highlighting the history of the Pride movement and its work with Trevor Project.

The windows at Capital One locations in both New York City and Washington, D.C., were outfitted with more than 500 feet of customized, multi-colored LED lights, along with illustrated messages reading, “A proud welcome” and “Proud together,” to emphasize its unwavering commitment to inclusion.

Result

Celebrating Pride

Both locations were featured prominently on social media by consumers who used the lighted structures as a beautiful and meaningful photo backdrop. David Auten and John Schneider of Debt Free Guys, and celebrity chef David Burkta were among the many who stopped by to show their support for the LGBTQ+ community during this milestone occasion.