Chair of the Board

Carrie is the third generation of Freeman family leadership, continuing the legacy of innovation and excellence in the brand experience industry. As Chair of the Board at Freeman Company, she plays a pivotal role in shaping Freeman’s strategic vision, ensuring the company remains at the forefront of creating meaningful, data-driven, and impactful live experiences.

Growing up in the business, she has held multiple leadership roles at Freeman, including General Manager, President of Freeman Exhibit Company, and Chief Marketing Officer. Under her leadership, Freeman has remained deeply committed to its core values—innovation, integrity, empathy, and collaboration—while continuously evolving to meet the needs of a changing industry.

“Everyone matters. Therefore, we — as leaders and as individuals — have an obligation to contribute to our community’s well-being. When we at Freeman act in a way that serves that community … we elevate humanity and harness our power to transform the world.”

Carrie Freeman Parsons

Beyond her role at Freeman, Carrie is a passionate advocate for corporate responsibility and community engagement. She serves on numerous boards and is actively involved with organizations that empower the next generation of leaders, including Texas Women’s Foundation and Girls Inc. She believes in using business as a force for good, driving positive change for employees, stakeholders, and the broader industry.

Carrie’s leadership philosophy is centered on people-first growth—both for the company and the communities it serves. By fostering a culture of innovation, inclusion, and sustainability, she ensures that Freeman not only delivers world-class experiences today but also builds a better, more connected future for generations to come.