2025 Freeman Trust Report

Our latest Trust Report reveals that not only do live events have a positive impact on how audiences think and feel about brands — that impact is getting stronger.

What you’ll learn:

• Why brands are seeing a bigger need to connect with audiences in person
• What actions working professionals are motivated to take after interacting with a brand at a live event
• How all the benefits of a live event can add up to one big result
• 3 actionable opportunities event planners can jump on now

As a global leader in events for nearly a century we believe in the power of live experiences — and we also believe in the power of data.

So, we partnered with The Harris Poll to find out how event decision makers and working professionals feel about live events in today’s business and social landscape.

Download the report to find out more.