How We Make Moments That Matter
Inside Live Events: Your Playbook for Mastering the Experience
Inside Live Events serves as a comprehensive playbook outlining proven methodology for creating impactful, meaningful live events. Drawing on Freeman’s decades of experience, the book serves as a quick reference for events industry veterans while equipping newcomers with practical insights and actionable strategies for creating successful live events and thriving careers.
“At Freeman, we believe investing in talent strengthens our entire industry. This book reflects our commitment to attracting, developing, and retaining top talent at every career stage. By sharing knowledge and creating opportunities for growth, we’re empowering the next generation of event professionals.”
– Janet Dell, CEO of Freeman
The Authors
Bob Priest-Heck
Bob is a known as a visionary leader of people and events. His 35+ years of experience across industries, technologies and geographies brings a forward-thinking view on people development, business and career strategies, and the evolution of the live events industry at large. Bob has distilled his deep expertise and leadership know-how into practical, actionable advice applicable to career success no matter where you are in your career.
Carrie Freeman Parsons
Carrie grew up in the business, and as the third generation of Freeman leaders she employs deep industry knowledge and forward-thinking strategies that drive human connection and amazing brand experiences. She continues to drive the industry forward and and provide future generations with the skills to succeed in the live events industry.
Order Today
Inside Live Events: Your Playbook for Mastering the Experience is available at all major booksellers.
For bulk orders
Greenleaf Book group
For more information about the book, email